Wedding Professionals Blog

It's that time of year and everyone's beginning to murmur, the holidays. Holiday season is prime time for engagement season and critical to book the biz for the coming year.  So what's on your business's prep list for prime time? Here is a list I find helpful to prepare for the busiest lead season. As always, please join the conversation in the comments below.

All of our wedding clients are wonderful, beautiful, sweethearts that invite the most gracious and enjoyable guests! Let's be honest for a second, this is not the reality. Although I wish this were true, we can secretly be honest with ourselves. Not all of our clients are angels, and no they don’t invite our city’s top business professional/socialite crowd.

Have you looked at your website lately? I don’t mean skimming over it. I mean really LOOKED at it? What does your site “say” about your business? Does it reflect a casual, formal, high-end or fun impression to your customers? Does it seem outdated and blah? The web is ever-changing, and though some nay-sayers would argue that a website is no longer important due to the popularity of social media, I disagree. Here’s why. It’s a fact that before stepping foot into a brick-and-mortar store, millenials research online for products, services and reviews from their peers before making a purchasing decision.

As a local business in your community, you're built on the experience you give to your customers and the words they share about the experiences they had. As you begin encouraging your clients for reviews it's important to keep in mind a few steps for success. Here is what I have found works really well in gathering new reviews for the targeted sites that I may be focusing on.

Maybe it's just me, but it seems like the wedding "season" is getting longer as the years pass. What used to run from May to October with peaks early on, now stretches practically without a break from January to December! For most wedding professionals, our work requires creative energy, as we strive to produce unique experiences special to each couple. Maintaining this energy over such a long season is a challenge! It can be especially difficult if you're working through busy times that don't allow you to take time off.

As experts in our field, we all know that weddings are emotional events for our customers. Though it’s an exciting industry to be a part of, it is also one of the most challenging. Expectations are high and the pressure is on to fulfill wedding-day dreams in one form or another. Therefore, it is inevitable that at some point, you will have to navigate the quagmire of an emotionally charged customer. Some of the triggers run the gamut from being overwhelmed by a plethora of choices and having to deal with a restricted time frame within which to plan for the wedding to finances and the pressure of bringing an idea of a fantasy wedding into reality. In short, your customer is frustrated/angry/sad (fill in the blank) and even though it may not be (and most likely isn’t) your fault, your ability to handle the situation effectively can make or break the sale. The key is to embrace your customer’s negative emotions and work toward a resolution that is a win-win experience for everyone.

With the most recent release and update to Instagram's algorithm users are seeing what is most important to them instead of every photo that was posted throughout the day. Instagram released an in-depth blog post about their update, but here are few ways to make the most of it and your marketing strategies.