Wedding Professionals Blog

People get hundreds, if not thousands, of emails every single day. You probably do, too. Think about your own private email for a minute. You likely have an email address you've used to sign up for promotions with. If you are honest with yourself, a majority of the emails you receive go unopened. According to recent research, only about 20-30% of marketing emails ever get opened. The good news is that there are a few tricks to get your vendor emails opened by brides.

Brides are like shiny treasures to wedding vendors. Brides boost business and open the door for other brides in the future. The problem for many vendors is finding and keeping these treasures. As a vendor you need to make yourself stand out from the rest of the vendor crowd. Here are three of the top mistakes vendors make when marketing to brides.

While some of today's brides still prefer traditional processional choices like Jeremiah Clarke's "Trumpet Voluntary," many others are individualizing their wedding ceremony music with their personal tastes. How can you direct brides-to be in their pursuit of finding the perfect wedding ceremony music? While brides may try to fit the mold of what other brides are selecting, they really want a unique day that begins with the ceremony music and is filled with songs they will remember.