Wedding Professionals Blog

Passion. Enthusiasm. Excitement. We work in an industry that is driven by love and the invigorating feelings that go with that emotion. Our clients almost always bring this energy to the table when planning their weddings. And yet the process often wears them down and robs them of these positive feelings. As wedding professionals, it is part of our job to maintain and grow this energy, and keep the good feelings rolling. It's in our best interests, because happy couples contribute directly to our bottom lines by spending more money upfront, and providing good reviews and referrals after the event. 

Black Friday... it gives me chills just writing the phrase. The rush of people, and deals, deals, deals. Through the holiday hullabaloo, should your company be a part of the Black Friday madness? 

The holidays are gearing up, which means that 2016 is soon coming to a close. Yikes! Throughout this year, we have focused all our attention on exceeding the expectations of our customers, and in doing so, we have experienced both good days and bad days. Now it’s time to turn the attention inward, toward ourselves, and to reflect on what this year has taught us. To set the right tone for 2017, let’s look at 7 ways to adopt an attitude of gratitude.

Author and poet Maya Angelou once stated: “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

Though this adage rings true across most spectrums in business, and indeed in life, it is especially important in the wedding industry and through daily interactions with our customers. Weddings are based in emotions and since making people feel good about their experience with us, providing an exemplary customer experience is vital for future business and may lead to residual business by way of reviews and referrals. I’m not referring to aspects of your business such as knowledgeable and friendly staff and making good on promises.

Have you ever encountered a salesperson that just didn't get it, or have you heard of the old stigma that surrounds used car salesman? Ha, I know I have for both, and when I think of our current roles in the wedding industry, I surely don't want our clients walking away with that thought in their mind.What is it about a good salesperson that is both memorable, and closes the deal? Sure, they're probably charismatic, understanding and likely have a way with words, but the majority of sales people I have worked with in all industries that rock the close do 3 things to sell a solution rather than their product.