Wedding Professionals Blog

I don't know about you, but I love to people watch. Whether I am in a coffee shop looking out the window, riding the bus/train/metro/subway, or sitting in a waiting room I love watching how people interact with one another. That may be one of the reasons I went into marketing and communications at Purdue University, but that is besides the point. One thing I have learned watching people and their sales interactions, is you probably have no idea that you may be annoying the crap out of your client, but simply have no clue. 

As business owners, we wear many hats. Not only must we stay true to our brands and provide our customers with the best service, but we must also manage the daily finances to keep our businesses afloat. The first part of running our businesses is fun; the second part — not so much. Here are 7 strategies to help you run a tight ship and keep more of the money in your pocket.

It's that time of year and everyone's beginning to murmur, the holidays. Holiday season is prime time for engagement season and critical to book the biz for the coming year.  So what's on your business's prep list for prime time? Here is a list I find helpful to prepare for the busiest lead season. As always, please join the conversation in the comments below.

All of our wedding clients are wonderful, beautiful, sweethearts that invite the most gracious and enjoyable guests! Let's be honest for a second, this is not the reality. Although I wish this were true, we can secretly be honest with ourselves. Not all of our clients are angels, and no they don’t invite our city’s top business professional/socialite crowd.

Maybe it's just me, but it seems like the wedding "season" is getting longer as the years pass. What used to run from May to October with peaks early on, now stretches practically without a break from January to December! For most wedding professionals, our work requires creative energy, as we strive to produce unique experiences special to each couple. Maintaining this energy over such a long season is a challenge! It can be especially difficult if you're working through busy times that don't allow you to take time off.

As experts in our field, we all know that weddings are emotional events for our customers. Though it’s an exciting industry to be a part of, it is also one of the most challenging. Expectations are high and the pressure is on to fulfill wedding-day dreams in one form or another. Therefore, it is inevitable that at some point, you will have to navigate the quagmire of an emotionally charged customer. Some of the triggers run the gamut from being overwhelmed by a plethora of choices and having to deal with a restricted time frame within which to plan for the wedding to finances and the pressure of bringing an idea of a fantasy wedding into reality. In short, your customer is frustrated/angry/sad (fill in the blank) and even though it may not be (and most likely isn’t) your fault, your ability to handle the situation effectively can make or break the sale. The key is to embrace your customer’s negative emotions and work toward a resolution that is a win-win experience for everyone.

With the most recent release and update to Instagram's algorithm users are seeing what is most important to them instead of every photo that was posted throughout the day. Instagram released an in-depth blog post about their update, but here are few ways to make the most of it and your marketing strategies.